A significant activity of Lavipharm Group that aims at helping pharmacist by transforming the Greek pharmacy to a healthy and state-of-the-art enterprise unit with long term development and strategy, is the one regarding Pharma PLUS which was created in 2001.

It's an activity that respects pharmacist's independence and legal state. Pharma PLUS does not require any kind of capital investment by the pharmacists beyond the necessary and mutually agreed service fee. Through the services that Pharma PLUS provides, the Greek pharmacy is being developed and modernized, becomes more competitive commercially without losing its scientific dimension and it can face equally the other distribution channels in cosmetics and parapharmaceutical products that offer high profit margin to the pharmacist.

Its services concisely are:

• Integrated computerization
• Up-to-date product database with continues back up (ability of 24h information through Internet via www.pharmaplus.gr)
• Agreements with health care products' suppliers
• Educational programs
• Pioneer architectonic proposal for common identity
• Category management
• Business plan
• Monthly reports
• Marketing activities for the promotion of parapharmaceutical products.
• Creation of the pioneer electronic beauty and health card +plus card, which rewards customers that prefer Pharma PLUS pharmacies for their health and beauty products shopping.

These services are already applied in a number of pharmacies, not only in Athens but also in other provinces in Greece, with obvious positive results in turnover and sales.

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